Andrés Fereira

Personal Brand

Keywords
Branding, Consultoria, Prevensión

Year
2016

Credits
Brnd Consulting

Andrés Fereira is a risk preventionist recognized for offering advice on both commercial and industrial solutions for large and small companies.

A figure positioned in the commercial security solutions industry needed an identity that lived up to its reputation.

For this reason, an identity was created with an isotype formed by the union of its initials "AF" showing a shield synonymous with security, and a color selection that takes as its main color the blue that conveys sobriety, calm and confidence and orange inspired by the preventive signaling.

The graphic line used starts from the diagonal that generates the deconposition of the isotype, and are horizontal lines based on the ribbons used to delimit a protection zone.