Architecture, Building, Construction
A company dedicated to the growth and development of businesses in the construction industry, primarily
in Chile but also in a significant part of Latin America. They provide support to companies in various
areas, allowing them to offer steel and other materials. Additionally, they provide solutions in the
sectors of modular construction, agriculture, energy, and residential construction.
The logo was designed to appear weighty with contemporary features, while the color palette projects strength and solidity, which are key values for the brand and its position within the industry. The complementary graphics use patterns with squares that represent construction, arranged in a random manner to avoid a rigid image and create a more approachable feel. This combination of elements creates a strong and modern brand identity that conveys the company's expertise in the construction industry while maintaining a sense of accessibility and flexibility.