Electricity, Cables, Chile
ESTEC is the leading company in the Chilean market for connections. It specializes in
selling structured cabling products and is rapidly expanding into other electrical product categories.
However, after celebrating its 30th anniversary, the company felt the need for a brand renewal.
The new identity and strategy are based on enhancing the brand's main differentiator, which is its stock and the ability to immediately meet any requirement, thus becoming the hero for integrators.
The graphic design is inspired by their main product, cables. They have constructed a dynamic visual language that represents the variety of stock and the constant movement of the company through the use of color and the repetition of lines. This approach creates a visually engaging and energetic brand identity that reflects the essence of ESTEC's business.