Fabricarte

Keywords
Branding, Consultoria, coworking

Year
2017

Credits
Brnd Consulting
Redacción Creativa: Edgardo Hernandez
Dirección de Arte: Borman Leal

It is the first laser cutting studio in Maracaibo, being a brand that keeps a close relationship with the designers and architects of the city, as well as a great commercial ally for the entrepreneurs that designers and architects of the city, as well as a great commercial ally for entrepreneurs who reinvent the Venezuelan market. reinvent the Venezuelan market.

The brand had an identity and personality that did not reflect its link with art, creation and entrepreneurship, key factors that define the brand and at the same time the business model.

We reinvented Fabricarte® with the concept of Venezuelan entrepreneurship and graphic versatility through a professional and enthusiastic identity and personality that provides solutions to a complex market.

The isotype is modular and responsive being able to adapt to different formats with various graphic applications.

In this way we left behind the careless childish image to take it to a new commercial plane based on reality, which generates confidence, tranquility and optimism in people who want to transform the reality in Venezuela.