Nisum

Building Success Together

Keywords
Tech, Blockchain, Digital

Year
2023

Credits
Bernardita Espinoza

Nisum is a leading technology consulting partner based in Silicon Valley that designs and builds custom digital commerce platforms. They specialize in software development, digital strategy and transformation, insights and analytics, business agility, and blockchain.
Founded in 2000, it boasts nearly 2,000 professionals across North America, Latin America, India, and Pakistan, with 11 offices in 7 countries around the world.

The Problem
The old brand was not effectively communicating the brand's purpose and values, as well as not being easily associated with its industry, which was not attracting the right audience.

The Solution
Developing a new brand personality and voice that effectively communicates its purpose, along with a visual identity enabling them to establish themselves as experts within the technology industry. This positioning is not solely based on providing digital solutions, but also on enhancing and positively impacting people's lives.

How?
Gaining a profound understanding of the company's needs through several workshops with different teams, we were able to establish connections between the essence of Nisum for both its human talent and its clients. This inspiration led us to the conclusion that Nisum is more than just a company that creates digital solutions; they develop solutions that enhance people's lives.