Branding, Cortinas Roller
Estrategia: Alvaro Magaña
Top Roller® is a brand based in Chile in the city of Santiago.
It specializes in the manufacture and installation of roller blinds with the highest quality standards for both corporate and residential customers.
The graphic proposal uses a series of wefts inspired by the textures of the fabrics with which the roller blinds are made, which give an aspect of dynamism in harmony with a completely typographic logo that makes a small wink to the movement of the curtains when going up and down. The color selection for the brand was based on grayscales, highlighting the properties of the fabrics to filter light at different levels.