Travel Agency, Adventure, Cruise
Traveliz is a new luxury travel agency founded by Lizzeth Marcos, a renowned Luxury Travel Coach
with experience in over 100 cruises.
Lizzeth has built a name and a reputation over the years, which she aims to maintain with this new brand. Therefore, part of the challenge was to create a name that, besides being functional, also conveyed her values and instilled a sense of belonging.
After extensive brainstorming and exploring different paths and options, the name "Traveliz" was born from the combination of "travel" or "traveler" + Lizzeth (the founder's name). This brand seeks to promote a lifestyle of travel and adventure. With creativity and ingenuity, it creates unique, personalized experiences tailored to each traveler.
For the visual identity, we created a symbol inspired by the paths to be traveled and the different adventures offered by the agency. It also serves as the initial letter of the brand.
Additionally, we employed a minimalist and elegant layout style, always seeking to enhance the various landscapes and destinations.